Hyundai Motor, South Korea

Location: Seoul, Korea
Application: Illustrating different types of motor with smooth 4K content
System Configuration:

  • 3×4 70” VTRON rear-projection cubes
  • VTRON Digicom® Ark3000

Customer video requirements

Hong Kong Phoenix TV sets a very high standard for the video walls placing as background of the broadcasting studio because numerous images need to be viewed simultaneously in a live broadcast of news reports. Hong Kong Phoenix TV requires video walls with great colour, smooth image and superb video quality. “The hardware durability, good service support and high redundancy were all key arguments in favour of VTRON.” says Terence Yiu, Engineering Manager at Hong Kong Phoenix TV.

Company background

The Hyundai Motor Company is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea. Hyundai is currently the fourth largest vehicle manufacturer in the world. Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, South Korea, which has an annual production capacity of 1.6 million units. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide.

How VTRON’s products outperform other brands?

Hong Kong Phoenix TV uses VTRON’s Visionpro® LED-lit DLPTM video wall to replace their existing video walls. In the project, VTRON outperforms other video wall solutions on the market mainly due to two reasons.

First reason is video wall performance. VTRON’s video wall is provided with LED light source. The durable LED has long lifetime of up to 80,000 hours and capable for 24/7 operation. It helps to reduce much operation and maintenance costs. With the Automatic Colour and Brightness Management (Auto CBM) technology, the video wall offers high colour and brightness uniformity over the entire video wall for the long haul. VTRON’s video wall offers adjustable colour temperatures to best meet the broadcast standard which includes live camera requirements and studio environments to ensure stable and vivid images to be shown on TVs.

Second reason is short delivery time and satisfactory after-sales service. With effort of VTRON’s outstanding engineers, the installation of 52 rear-project cubes was completed within one week without affecting Hong Kong Phoenix TV’s normal broadcast operation.